Product safety permeates our entire business, and we take great responsibility for creating products that are safe for children. Our products are rigorously tested to meet current safety standards in Sweden and Europe, and are CE marked as proof of our high standards. Everything regarding the product is tested, including the choice of materials, construction and colour, and the presence of any chemicals. You can be sure that any product you buy from us has been manufactured, tested, and approved in accordance with all applicable laws and strict regulations. Note, however, that only toys are CE marked, baby items and furniture are not covered by CE marking, but they are tested with equally high requirements on, for example, material and colour, but you will not find a CE marking on them.

Our products comply with EN71-1, 2 and 3, and we also promise that none of our products contain phthalates, BPA, or PVC. We are careful to choose high quality materials that are safe to use in products for children. We also have clear age recommendations on our products to ensure they are used properly and are safe for children of different age groups. By also including clear warnings and safety instructions on our packaging, we inform you as a consumer how to use the product properly.

We understand that safety and security are of utmost importance to our customers, especially when it comes to products for children, and we are proud to offer safe, robust and reliable toys that provide joy and entertainment in a safe way.


Quality is of the utmost priority when we design toys and products for children, and we are firmly committed to countering the culture of short-lived products that pervades today's toy industry. Instead, we focus on products made of natural and sustainable materials that are designed to stimulate imaginative play. We manufacture each product from high-quality materials so that they can become cherished possessions passed down through generations of play and entertainment.