OUR STORY

Jabadabados was born out of unemployment. One of Jabadabados' original founders, Eva Eliasson who was a designer, had just been laid off from her job as an interior designer in 1993 as a result of the aftermath of the financial crisis.

She started to design wooden toys in her basement as a hobby. One of Eva's first creations was a rocking horse for one of her best friend’s children at a christening. That rocking horse remains with us today as a reminder of our origins and history. Eva's creations were noticed by those around her, and soon orders started coming in from friends and acquaintances who all praised her work. An idea began to take shape; maybe it would be possible to make a living from this creative hobby.

Together with her husband, this interest soon turned into a joint business. In the beginning Eva and Calle designed and built all the toys themselves, from the first sketch to the last brushstroke. Eventually, they opened their own toy shop in the Swedish coastal town of Landskrona. Over time, they moved on to distributing international toy and baby brands, but the dream of having their own well-established brand remained.

In 1999, the couple decided to invest wholeheartedly in a brand of self-designed toys. The distribution of other brands was terminated and Jabadabado, as we know it today, was founded. Since then, the range and the company has grown continuously. At the office in Landskrona, 15 employees now work with product development, design, marketing, sales, and logistics, and the welcoming family feeling that has characterized the company since the start is still the same.