Our philosophy is to create toys, baby items and interior details that promote children's creativity, imagination and learning in a playful and meaningful way. By offering high quality and well-made products, we aim to create a meaningful and rewarding experience for young children.

We believe in empowering children to explore and express their imagination through play. By offering toys that do not restrict children's thinking and play, we encourage children to create their own stories and worlds. Through play and imagination, children can develop their problem-solving skills, critical thinking, and creative expression. We believe that learning should be fun and engaging for children. By integrating educational elements into our products, children can explore and develop their knowledge while having fun. We always strive to offer toys that promote children's language development, fine motor skills, problem solving, and social interactions, while also becoming a nice decoration in the home.

We want to offer products that are made from sustainable materials and are long-lasting. By prioritizing quality and sustainability, we help to reduce environmental impact and promote more sustainable consumption. We have been working with most of our suppliers for many years. They have signed our Code of Conduct and most of them are certified according to Amfori (BSCI) or SMETA. Here you can read more about these certifications and why they are so important to us.


It is also important for us to engage in social projects. On a recurring basis, we donate products to projects that are important to us, for example, over the years we have been a recurring partner of the Swedish TV-show Sofias Änglar, where families in need get help. We have also had an active collaboration with the city of Landskrona for many years, which means that on a recurring basis we create meaningful activities within our business for people who participate in daily activities and have challenges with engaging in a full-time job. This is an enriching collaboration that has been going on for many years. We simply want to be a positive force, not only for the children who use our products, but also for the society we operate in.